Integrated Communication

Tutortree

Through the University of Oregon’s student-run public relations firm, Allen Hall Public Relations, I worked hands on with my team’s client Tutortree. Tutortree is a mobile application that was founded in April 2018 by two University of Oregon students. The app creates an easily accessible platform for college students to find prescreened peer tutors on campus.

Since Tutortree was a startup company, we needed to raise awareness of the tutoring app to UO students. We also worked to create and promote consistent brand messaging across all platforms.

My team and I created 4 social media campaigns, redesigned the Tutortree website to make it more accessible, connected with media outlets and professors to increase outreach, distributed merchandise, designed on-campus displays, managed Google ads, presented to classes as large as 400 students, and produced a promotional video highlighting tutors.

We have increased app usage by 343.36%, boosted Instagram profile views by 104.2% and impressions by 98.6%.

One of our social media campaigns, #StudySpotSunday, which highlights study spots that students may not be aware of.

Another social media campaign, #StudentSpotlight highlights real students and their experiences using the app.

#TutorTuesday gets the tutors’ perspective on helping students through Tutortree.

One of our social media campaigns, #StudySpotSunday, which highlights study spots that students may not be aware of.

The home page of the Tutortree website after our redesign.

A promotional video we created to highlight one of the many student tutors on Tutortree. Click here for video.

We used GoogleAds to grow awareness of Tutortree.